TikTok approached us with a challenge: to quickly revamp a set of features for its "From Zero to Live" campaign, maintaining the same energy that its creators bring to the platform every day.

 

We redesigned the campaign elements with an inviting, creator-centric visual language that would naturally fit into the TikTok universe without sacrificing the sophistication the brand demands.

The result caught Apple 's attention. Our work was selected as a featured product on the App Store , bringing the Estus touch to millions of users in one of the world's most competitive digital stores.